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Retail Transformation, to Match Customers' Need For Speed
Retail companies are leveraging data virtualization to enable seamless experiences across online and in-store environments. For the last two decades, retailers have been serving a customer base that has been increasingly fickle. They are empowered to research available options, check ratings, compare notes with their personal and professional networks, and switch brands. They now expect to interact with retail brands with the same immediacy that they interact on social networks.To do that, both established and modern retailers need to adopt hybrid strategies that embrace physical and virtual...
Company DescriptionInditex is one of the world’s largest fashion distributors, boasting 4.430 stores in 73 countries in eight sales formats with Zara as the company flagship brand. With a turnover of more than 10.4 billion, and almost 90.000 employees, Inditex stores can now be found in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Inditex fashion philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast international expansion and excellent response to sales concepts.Denodo is...