UCB is a global biopharma company well known in the field of immunology and neurology. UCB wanted to build data centric business use cases such as a 360 degree view of the customer, trend analysis in hiring, efficient resource allocation etc. It also wanted to move away from a ETL classical approach for solving its data integration challenges which included pulling data from multiple sources. In this video, Salvatore Cutolo, Head of BI from UCB goes into detail about their data virtualization use case.
This customer case study video will cover:
- UCB's business challenge
- How they used data virtualization to address this business challenge
- What the benefits of data virtualization are in their particular case
- Why they chose the Denodo platform
- How they plan to utilize the Denodo platform and data virtualization in future