Senior Field Marketing Manager

Job Description

Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for planning, developing and executing demand generation campaigns to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and processes.  

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com.

Job Responsibilities & Duties

Our candidate is a versatile player with the skills necessary to execute the following responsibilities successfully:

Demand/Lead Generation

• Reports into APAC Demand Generation Lead based in Singapore.
• Develop Demand Generation campaigns including field events, digital campaigns and ABX program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time.
• Field Marketing: Work with Greater China (GCR) Direct Sales, Systems Integration partners and Denodo’s partner/channel sales managers to plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
• Product Marketing: Identify assets with the GCR team and get them translated for Sales use and the Chinese website.
• Customer Marketing: Interview customers to develop case studies and invite them to speak at events.
• Public Relations: Work with PR agency to organise press activities and to get media interviews and press releases published.
• Website and social media: To maintain and update the Denodo China website and all GCR social channels (like WeChat) with corporate news and local messaging. Drive engagement by managing vendor-supported paid advertising for the ABX program and retargeting campaigns.
• Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success. 
• Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales and other global marketing functions – ensuring that all activities are well thought out and executed.
• Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.
• Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.
• Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
• Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
• Execute all demand generation programs on time and within budget.
• Track and optimize event/program return on investment in partnership with marketing operations.
• Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
• Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
• Source, purchase and maintain inventory of Marketing Collateral and Corporate giveaways for use in GCR events.
• Other duties assigned to support GCR demand generation initiatives.

Desired Skills & Experience

• BA/ BS degree with minimum 5+ years field marketing experience in a B2B software company.
• Proven track record of creating and executing multi-channel integrated marketing campaigns including events, digital (primarily email) and social marketing.
• Ability to initiate and execute multiple marketing programs simultaneously.
• Familiarity with B2B software sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing.
• Experience with creating segmentation lists and list acquisition to build prospect lists.
• Ability to be a self-starter with minimal supervision requirements.
• Excellent communication skills and high attention to detail.
• Hands-on attitude and creative use of resources.
• Team player, passion for work and willing to generate results.
• Experience with Salesforce and marketing automation tools (Marketo or similar) is required.
• Knowledge of marketing in the regional market is required.
• Knowledge of foreign languages is a plus.
• Nice to have experience in leveraging Employee Advocacy and Social Media to network with industry peers, share thought leadership content, and enhance brand visibility to support sales engagement and relationship building.