Senior Marketing Manager, Demand Generation

Job Description

Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for planning, developing and executing demand generation campaigns to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and processes. 

Job Responsibilities & Duties

Our candidate is a versatile player with the skills necessary to execute the following responsibilities successfully:

Demand/Lead Generation

• Reports into APAC Demand Generation Director based in Singapore.
• Field Marketing: Work with ASEAN (Singapore, Malaysia, Indonesia, Thailand) Direct Sales, Systems Integration partners and Denodo’s partner/channel sales managers to plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
• Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success. 
• Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales and other global marketing functions – ensuring that all activities are well thought out and executed.

• Develop follow up campaigns to continually nurture leads from previous campaigns to increase the lead score optimal for assignment to Business Development Representatives.
• Develop field event and/or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others from Global and Regional Marketing teams and following up with them to ensure that the tasks are completed on time.

• Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.
• Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
• Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.
• Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
• Execute all demand generation programs on time and within budget.
• Track and optimize event/program return on investment in partnership with marketing operations.
• Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
• Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
• Source, purchase and maintain inventory of Marketing Collateral and Corporate giveaways for use in ASEAN events.
• Support enablement activities while co-working with Direct Sales team, Partner Sales team and Partners.
• Other duties assigned to support ASEAN or APAC demand generation initiatives.

Desired Skills & Experience

• BA/BS degree with minimum 5+ years’ experience in B2B marketing (with a focus on demand generation, or partner marketing) at a software company. 
• Only Singapore Citizens or Permanent Residents need to apply
• Familiarity with B2B software sales cycle, and how to structure marketing programs and work with partners to generate and nurture leads, progress opportunities, and accelerate closing.
• Proven history of working with the global and regional systems integrators to influence them to conduct marketing campaigns to generate leads through them.
• Experience creating and reporting on campaigns using Salesforce.com and launching online programs using marketing automation tools.
• Knowledge of project management tools like Asana, JIRA is a plus.
• Knowledge of Digital Marketing, including SEO/SEM, social media marketing and online nurture journeys.
• Experience with creating segmentation lists and list acquisition to build prospect lists for demand generation campaigns.
• Fluency in written and spoken English is required. 
• Proactive attitude and creative use of limited resources with high attention to detail.
• Team player with excellent collaboration skills, passion for work and willing to generate results.
• Detail oriented with proven ability to drive multiple projects forward cross-functionally. 
• Good knowledge of Salesforce.com, marketing automation tools (Marketo or similar) and various Webinar platforms is required.
• Available to travel internationally when needed.