Organizations are continuously striving to improve the customer experience. Across all industries, organizations work on improving customer satisfaction and loyalty, reducing churn, adapting to customer expectations, acquiring new customers, and converting prospects. To meet these and other customer-centric goals, organizations strive to personalize customer interactions, deliver efficient customer support via multiple channels, supply feedback loops to actively discover and understand customer sentiment, and implement 360-degree views of customers. These types of initiatives require a strategic approach to improving the customer experience, as well as a data-driven mindset.

The Denodo Platform, the leading logical data management platform, delivers complete, trusted, and up-to-date customer information, in business terms, while significantly reducing the time, costs, and risks of data management.