The roadmap to personalised banking in 2024

The roadmap to personalised banking in 2024

As Open Banking approaches its sixth anniversary in the UK, many businesses within the financial sector, both traditional and challenger, are weighing up their previous expectations with how the technology has impacted their organisation. And the results haven’t been as expected. After the technology promised an out-and-out revolution by giving customers greater power and control over their financial data, adoption has been slow, falling short of its huge potential. Despite Britain leading the pack when it comes to Open Banking, active users currently sit at around 7 million, far less than expected considering the technology’s potential to reshape the way we interact with financial services.

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