Omnichannel

In today’s digital economy, customers are all-powerful. They have the ability to search for and find products and services, find reviews and ratings, find out about alternative products and services via search and social networks, ask questions of others about products and services, and find comparison sites. All of this can be done from a mobile device while on the move and with so many options available to them. They can switch to a competitor at the touch of a mobile phone screen or the click of a mouse.In this kind of economy, customer loyalty is cheap and so it is essential to know more...