Enabling a Customer Data Platform Using Data Virtualization

Mike Ferguson
Mike Ferguson Independent Analyst

 2021/04/26

Companies are focusing on their online business more than ever before, which means they are investing heavily in digital transformation. This includes a focus on “The Customer”, their needs and insights. Customers have a choice, switching is easy and customer loyalty is cheap, this makes it even more important to know your customer and deliver to their requirements.

Download this whitepaper to find out:

  • How customer interaction is evolving in a digital world
  • How successful enterprises manage and access their customer intelligence using data virtualization
  • Why data virtualization gives organizations a competitive edge by helping enterprises better manage their digital marketing spend
  • What the role of data virtualization is in a customer oriented logical data warehouse and omni-channel customer segmentation
  • And finally, how a customer oriented logical data warehouse can be used to make a better more personal customer experience using more optimized attributes in your recommendation engine(s)

What's Next?

Gain real-time insights from your data and begin
your digital transformation today!