Wake words like “Alexa,” “OK Google,” and “Siri” and are the new technological lexicon that has revolutionized the human-machine interaction process. The growth of Artificial Intelligence (AI) and Machine Learning (ML)-enabled voice assistants like Alexa, Google Assistant, and Siri have empowered companies to obtain actionable first-party data about their customers.
![Conversational Analytics: The Future of Business Intelligence](/sites/default/files/mention-logos/logo-analytics_insight-07022019.png)