New Information Architecture Study Ranks Data Virtualization Top on List of New Ways to Manage Lifecycle of Critical Data Assets

PALO ALTO, CA, March 10, 2014A new whitepaper written by David Loshin and Charles Roe titled The Utilization of Information Architecture at the Enterprise Level: An Analysis of a 2013 DATAVERSITY™ Survey found that most enterprises struggle to evolve beyond tactical and physical data architectures to an enterprise-level information architecture that supports future needs and challenges.  The survey highlights some of the primary challenges ranging from terminology confusion to sparse use of enterprise data models and from lack of future plans to consideration of key new technologies.    

Based on a recent 2013 DATAVERSITY survey on Data and Information Architecture, the whitepaper revealed that while organizations need to manage the flow of critical data assets throughout the information stream, the ability to do so is not a reality for many.  In fact, less than five percent have documented their data architecture in all systems and more than two thirds employ it at the physical level.

Despite the lack of organization surrounding data architecture, enterprises do understand the importance of data management and that repurposing data can provide even greater business value.  Nearly four out of five (78%) survey participants said facilitating data and application integration was the primary goal of their data architecture followed by facilitating data sharing, and reducing the costs and complexity of interfaces.  While data modeling, data warehousing, naming standards, and database design were the most popular aspects of data management currently being addressed in today's data architecture, data virtualization topped the list of technologies to adopt as almost three out of five (59%) respondents felt it was important to include going forward.

As data continues to grow and IT infrastructures become more complex, data virtualization is more important than ever before.  Today, organizations utilize data virtualization to enable agile business intelligence and to access new data sources, while those considering implementing data virtualization are doing so to achieve real-time, on-demand access to information, reduce data replication and/or silos, and improve time to market/agility.

According to the report, the benefits of data virtualization include:

  • Gaining more business insights by leveraging all data – Empowering people with instant access to all the data they want, the way they want it.
  • Responding faster to ever changing analytics and BI – it's five to ten times faster than traditional data integration solution.
  • More cost effective than data replication and consolidation – Reduces unnecessary copying of data, as data virtualization’s streamlined approach reduces complexity and saves money.

“Industry-leading organizations have succeeded in gaining tactical agility on key projects while at the same time have built a broad-spectrum enterprise information access and delivery capability using Denodo’s data virtualization platform.  As each project integrates diverse data and unstructured information to deliver real-time business information in easily interpreted data services formats for applications, business intelligence tools and directly to end users, it also builds a common logical data layer in the enterprise,” said Suresh Chandrasekaran, Senior VP, Denodo Technologies.  "As a recognized leader, we are committed to helping customers leverage data virtualization in order to make the most of their critical data assets and generate a demonstrable ROI.”

About Denodo

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s customers across large enterprises and mid-market companies in 30+ industries have received payback in less than 6 months. For more information, visit or call +1 877 556 2531 (US) / +44 (0) 20 7869 8053 (UK) / +65 6950 7489 (Singapore).

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