Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. The company operates more than 2,200 retail food and drug stores and is the second largest supermarket chain in North America. Every day, Albertsons serves customers in-store and online across most of North America through a number of well-known, trusted brands. The company was in the middle of a digital transformation program and wanted to rebrand itself to a tech-enabled retail chain. As part of this program, Albertsons was looking for ways to launch customer marketing campaigns securely.