Supply Chain Optimization

Panel by Dave Nixon, Enterprise Data Account Executive at Denodo; Darrin Joncas, Managing Partner at W5; Dr. Sathyan Munirathinam, Senior Manager at ASML; and Dimuth Samaranayaka, Executive Manager, Data Analytics at Hastings Deering; and moderated by Joanne Friedman PhD., CEO|Principal, Smart Manufacturing at Connektedminds Inc.

Retail companies are leveraging data virtualization to enable seamless experiences across online and in-store environments. For the last two decades, retailers have been serving a customer base that has been increasingly fickle. They are empowered to research available options, check ratings, compare notes with their personal and professional networks, and switch brands. They now expect to interact with retail brands with the same immediacy that they interact on social networks.To do that, both established and modern retailers need to adopt hybrid strategies that embrace physical and virtual...