Dai Nippon Printing (DNP) works with a wide range of print media, including books, packing, photomask and thermal transfer printing. It has worked on many fronts to become a fully digital organization, with a corporate goal of “conveying all information smoothly.”
A New environment for Speedy, Seamless Data Access
DNP Marketing Cloud® is one service that DNP established in pursuit of its digitalization goal. DNP Marketing Cloud® leverages the Denodo Platform’s data virtualization technology to enable a logical data lake architecture. The Denodo Platform enables DNP Marketing Cloud® to build systems for swiftly processing and utilizing large volumes of client data. The service is now being offered to other companies.
Dai Nippon Printing (DNP) is mainly comprised of three divisions: Information Communication, Lifestyle and Industrial Supplies, and Electronics. The Information Communication Division engages in publishing and information innovation, which includes marketing and information security, and imaging communication, which includes photo printing.
- Website: www.dnp.co.jp
- Industry: Manufacturing
- Location: Japan
- Solution: Data Governance
- Product: Denodo Platform
At a glance
The Denodo Platform enabled data-driven marketing services.
DNP was able to embed the Denodo Platform into the DNP Marketing Cloud® service, where it established a logical data lake for providing fast, seamless access to data.
The Denodo Platform enabled DNP to keep up-to-date with the latest datas