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The Denodo Platform was implemented quickly – in about three months – which enabled our DNP Marketing Cloud® to launch its services on schedule. It also provided strong security and access control.
Tomoyuki Shoji
Manager, CDP Planning and Development Department, Digital Marketing Headquarters, DX Center

Dai Nippon Printing (DNP) works with a wide range of print media, including books, packing, photomask and thermal transfer printing. It has worked on many fronts to become a fully digital organization, with a corporate goal of “conveying all information smoothly.”

A New environment for Speedy, Seamless Data Access

DNP Marketing Cloud® is one service that DNP established in pursuit of its digitalization goal. DNP Marketing Cloud® leverages the Denodo Platform’s data virtualization technology to enable a logical data lake architecture. The Denodo Platform enables DNP Marketing Cloud® to build systems for swiftly processing and utilizing large volumes of client data. The service is now being offered to other companies.

Dai Nippon Printing (DNP) is mainly comprised of three divisions: Information Communication, Lifestyle and Industrial Supplies, and Electronics. The Information Communication Division engages in publishing and information innovation, which includes marketing and information security, and imaging communication, which includes photo printing.


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