Data Virtualization

An overview

What is Data Virtualization?

Data virtualization is a logical data layer that integrates all enterprise data siloed across the disparate systems, manages the unified data for centralized security and governance, and delivers it to business users in real time.

Logical data layer

Data virtualization provides a virtual approach to accessing, managing, and delivering data without replicating it in a physical repository.


Data integration

Data virtualization integrates data siloed across all enterprise systems, regardless of data format, location, or latency.


Data management

Data virtualization provides a centralized secure layer to catalog, search, discover, and govern the unified data and its relationships.


Real-time delivery

Data virtualization delivers the integrated information in real time to the applications used by business users.

Solved – the Holistic Real-Time Data Challenge

Data virtualization presents a modern approach to data integration. Unlike ETL solutions, which replicate data, data virtualization leaves the data in source systems, simply exposing an integrated view of all the data to data consumers. As business users drill down into reports, data virtualization fetches the data in real time from the underlying source systems. Data virtualization proves that connecting to data is far superior to collecting it.


Through 2022, 60% of all organizations will implement data virtualization as one key delivery style in their data integration architecture."

Gartner Market Guide for Data Virtualization, 16 November 2018

The Uses of Data Virtualization

With real-time access to holistic information, businesses across many industries can efficiently execute complex processes.

Analyze current business performance against previous years.

Comply with regulations that require the traceability of historical data.

Search for and discover interrelated data.

Modernize business applications while replacing legacy systems.

Migrate from on-premises applications to cloud applications.

Monetize data by delivering it as a service.

The Benefits of Data Virtualization

increase in business user productivity
reduction in development resources
faster access to data than ETL processes

How Data Virtualization Works

Data virtualization uses a simple three-step process to deliver a holistic view of the enterprise.

Connect to Any Data Source

Databases, data warehouses, cloud applications, big data repositories, and even Excel files.


Combine Any Type of Data

Structured, streaming, social, and flat files.


Consume the Data in Any Mode

Reports, dashboards, portals, mobile, and Web applications.

Why Denodo?

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services.

Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s customers across large enterprises and mid-market companies in 30+ industries have received payback in less than 6 months.

Today, several large Fortune 1000 companies leverage Denodo to support their mission-critical data virtualization strategies.

The Forrester WaveTM: Enterprise Data Virtualization, Q4 2017

What's Next?

Gain real-time insights from your data and begin
your digital transformation today!