Customer 360

Taking customer experience to the next level with Logical Customer 360

The importance of finding a use case and building on it, relying on experts, or seeking continuous improvement to ensure optimal use of the solution, are some of the lessons learned from Mapfre during this journey.

Denodo Platform enabled improved customer engagement and retention, significant upsell of additional policies for each household, and reduced cost and increased productivity of customer service, while also reducing costs and increasing productivity through application modernization.

Mapfre had a goal of greater customer engagement through responding to the needs of its customers’ households and other family members, and offering discounted policies and packages of policies that are fit-for-purpose for life changes and situations facing them.

Mapfre started from a product vision in which there was a lack of data uniformity, as well as data dispersion, among other challenges. The number of legacy systems and applications grew as Mapfre’s business grew, covering different insurance products and customer-facing business processes including claims, underwriting, marketing campaigns and customer service.

Taking customer experience to the next level with Logical Customer 360

The importance of finding a use case and building on it, relying on experts, or seeking continuous improvement to ensure optimal use of the solution, are some of the lessons learned from Mapfre during this journey.

Denodo Platform enabled improved customer engagement and retention, significant upsell of additional policies for each household, and reduced cost and increased productivity of customer service, while also reducing costs and increasing productivity through application modernization.

Mapfre had a goal of greater customer engagement through responding to the needs of its customers’ households and other family members, and offering discounted policies and packages of policies that are fit-for-purpose for life changes and situations facing them.

Mapfre started from a product vision in which there was a lack of data uniformity, as well as data dispersion, among other challenges. The number of legacy systems and applications grew as Mapfre’s business grew, covering different insurance products and customer-facing business processes including claims, underwriting, marketing campaigns and customer service.