The Denodo Platform, which uses data virtualization to integrate information on outlet location coordinates and data on competitor locations, enables full-featured location-based services.
Chick-Fil-A is a quick-service chicken restaurant chain, headquartered in College Park, Georgia. They have more than 2000 restaurants across the United States and is known as one of the most successful restaurant chains. In 2015 Chick-fil-A reported $6B in revenue.
Founded as a family business in 1947, Chick-fil-A has grown to become the largest quick-service chicken restaurant chain in the United States. And when Chick-fil-A needed to provide its partners with real-time organizational data, the company leveraged the Denodo Platform.
An Intelligent Data Hub
The Denodo Platform, which uses data virtualization to integrate information on outlet location coordinates and data on competitor locations, enables full-featured location-based services. The Denodo Platform also integrates historical pricing data, along with competitive pricing and location data, for price-based-marketing.
Supported by the Denodo Platform, Chick-fil-A can now deliver menu information to franchise partners as a data service. Franchises are now better equipped to decide on the right targeted menu and pricing, which has led to growth. With a more powerful, location-based promotion and pricing system, Chick-fil-A can now launch highly targeted campaigns, and is seeing substantial growth even when other restaurant chains are struggling. Finally, better integrated competitive Web data has supported Chick-fil-A’s product strategy and tactical planning initiatives.